01. Challenge

How can we design a web platform that presents complex philosophical content in a way that feels welcoming and effortless to navigate?
Our task was to create a clear, scalable design framework that allows the client to independently upload and organise course videos and text content.

We structured the layout and visual hierarchy to support the user journey — ensuring the content is easy to read, digest, and follow across the course. The platform also needed to include CMS integration, commenting, and email communication — all while remaining intuitive for both end-users and the client managing the system.

02. Process

Phase 1: Discovery & Brand Foundation

I guided the client through a structured discovery process to understand the target users, vision, and attributes of the product.

We developed moodboard to align on tone and aesthetics. I then created a minimalist brand identity optimized for digital usability and accessibility. In parallel, I designed a symbol for printed applications, used in striking journal cover to support offline engagement for course participants.

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Phase 2: UX Strategy & Website Design

We conducted competitor research to inform the site architecture and navigation logic. Leading another Webflow designer to ease my workload. We proposed Webflow as the platform due to its flexible CMS and intuitive backend for client use.
Based on the findings, we created wireframes for key pages, prioritising clarity and ease of use. The UX flow included:

  • Landing page structure using Relume component library
  • Course chapters CMS with custom player Vimeo integration
  • Step-by-step registration flow
  • Clear data export integration
This led to a complete design of 10 screens, mapped in a structured sitemap to ensure consistency and scalability.
Phase 3: Functional Integration & Feedback Systems

We integrated an external email service (Smart Emailing) for course participants. To encourage community interaction, discovered service – Hyvor Talk for login-free commenting feature, ensuring ease of use for course participants while avoiding friction.

03. Outcome

The project successfully launched with a custom CMS platform tailored to the client’s delivery needs.
Over 4,000 participants accessed the course with a seamless experience and minimal support requests. The lightweight registration flow and intuitive navigation helped ensure users could engage without friction, even on mobile.
The client reported high satisfaction with the handoff, particularly in their ability to independently manage and update content.

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“It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being better than I could have envisioned!”

Eve CrawfordProduct Designer

“By far the best team I've ever worked with. They truly understood the look I was going for and completely nailed it! I would highly recommend them as a company, you simply just won't find any better team!”

Aura BrooksGraphic Designer

“Salient is by far the most astonishing WP theme out there! I literally could not be happier that I chose to buy your theme! Your regular updates and superb attention to detail blows me away every time I visit my new site!”

Zak ReidInstructor, Skate Nao

“I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!”

Jack GrahamCo Founder, Coffee Inc