01. Challenge
How can we design a foundational identity for a European educational initiative that encourages constructive dialogue — one that goes beyond the literal name “Debate, Not Argue” and supports the platform’s long-term communication goals?
02. Process
We ran a brand discovery workshop with seven-country stakeholders for the Goethe Institute in Prague, aligning values and target personas. Using Stylescapes, we shaped visual metaphors for balance, exchange, and diversity without conflict cues, then built a flexible symbol system and modular palette for seamless use across formats.
03. Outcome
Delivered a clear, adaptable design system that stakeholders described as “inspiring” and “on point” — helping unify communication across cultures. The brand identity laid a strategic foundation for future digital presence and user-facing materials, supporting both clarity and emotional resonance with audience
7
Stakeholders Countries
96
Project days
100
Client satisfaction
24
Guideline Pages
Cross-Cultural Design System
Brand essence:
We believe diversity is the spark of growth. When people from different worlds come together, perspectives broaden, ideas enrich, and true learning begins. Guided by curiosity and enthusiasm, we create an open space for dialogue, where every voice empowers the next. Through co-creation, we turn shared insights into meaningful change.
