01. Challenge

How can we design a foundational identity for a European educational initiative that encourages constructive dialogue — one that goes beyond the literal name “Debate, Not Argue” and supports the platform’s long-term communication goals?

02. Process

We led a brand discovery session with stakeholders from 7 different countries for Goethe Institute in Prague, facilitating alignment around the project’s values and crafting target audience persona.
Explored visual metaphors that reflect balance, exchange, and diversity of perspectives — without reinforcing conflict or confrontation through Stylescapes.
Designed a flexible symbol system that could scale across digital and print touchpoints, accompanied by a modular colour palette built for easy application across various formats and languages.

03. Outcome

Delivered a clear, adaptable design system that stakeholders described as “inspiring” and “on point” — helping unify communication across cultures.
 The brand identity laid a strategic foundation for future digital presence and user-facing materials, supporting both clarity and emotional resonance with audience

client:

Goethe Institute in Prague

Brand essence:

We believe diversity is the spark of growth. When people from different worlds come together, perspectives broaden, ideas enrich, and true learning begins. Guided by curiosity and enthusiasm, we create an open space for dialogue, where every voice empowers the next. Through co-creation, we turn shared insights into meaningful change.

7
Stakeholders aligned
96
Project days
100%
Client satisfaction

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“It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being better than I could have envisioned!”

Eve CrawfordProduct Designer

“By far the best team I've ever worked with. They truly understood the look I was going for and completely nailed it! I would highly recommend them as a company, you simply just won't find any better team!”

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