01. Challenge

How to design a platform that immediately immerses visitors into the atmosphere of a physical retreat space — providing helping them feel the presence of the natural surroundings through the website?

02. Process

1. Brand Identity Design

Created a logotype that reflects the organic, spiritual nature of the place, located within a national park. The visual language was built around natural colors and textures found in the physical environment. Authored comprehensive Design guide for client to use for future physical or digital needs.

2. Website Design

We designed a visually rich experience and created a structure CMS for client to manage with ease.
Prioritising a photo-driven layout to immerse visitors in the environment from the first click. This meant intentionally trading off some loading speed for emotional impact, working closely with a professional photographer to ensure visual coherence.
Navigation was intentionally simple and intuitive, with gentle but clear calls to action that invite users to explore or get involved without pressure.

03. Outcome

Website received overwhelmingly positive feedback. Visitors familiar with the place reported it captured the spirit of the location perfectly, while new visitors feeling deeply drawn in and curious to experience it in person.