01. Challenge
How can we design a foundational identity for a European educational initiative that encourages constructive dialogue — one that goes beyond the literal name “Debate, Not Argue” and supports the platform’s long-term communication goals?
02. Process
We led a brand discovery session with stakeholders from 7 different countries for Goethe Institute in Prague, facilitating alignment around the project’s values and crafting target audience persona.
Explored visual metaphors that reflect balance, exchange, and diversity of perspectives — without reinforcing conflict or confrontation through Stylescapes.
Designed a flexible symbol system that could scale across digital and print touchpoints, accompanied by a modular colour palette built for easy application across various formats and languages.
03. Outcome
Delivered a clear, adaptable design system that stakeholders described as “inspiring” and “on point” — helping unify communication across cultures. The brand identity laid a strategic foundation for future digital presence and user-facing materials, supporting both clarity and emotional resonance with audience
We are experienced as reliable, transformative, and human-centered, valued by our clients for delivering quality with clarity and care.
Our voice is warm and steady, creating interactions that leave people feeling engaged, supported, and at ease.
The impact of our work is greater understanding and renewed perspective, while our unique strength lies in combining natural simplicity with high standards of excellence.
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